The Varying Personas of People in Twitter and in Real-life

The Varying Personas of People in Twitter and in Real-life Tom Marvolo Riddle from J.K. Rowling’s Harry Potter series had stored parts of his soul into different inanimate objects called â€Å"horcruxes† which caused him to lose control of himself and become the infamous, Lord Voldemort. This gave him the ability to live even though his physical body was gone and his soul continued to thrive in his set of carefully selected objects, patiently waiting for the right time to strike. While the world of Harry Power is only a work of fiction, social networking sites have given ordinary persons the ability to create their own set of â€Å"horcruxes†, not through inanimate objects but through various social networking accounts. Through these modern â€Å"horcruxes†, people can divide the different personalities they possess into their social networking accounts to reach a wider set of audiences and live in the world of the Internet. Social networking sites have become popular over the years, like twitter, which allows users to present themselves through their tweets using photos, hyperlinks, or hashtags. Boyd (2010) argued that social media platforms like Twitter encourages members to use their actual identities but it does not mean people are presenting themselves online the way they do in real life. A real-life persona is an identity that a person uses to present himself in the real world according to Goldbeck et al. (2011) while an online persona is an identity that a user establishesShow MoreRelatedSocial Networking: Online vs Offline Identities1154 Words   |  5 Pageshorcruxes, people can divide the different personalities they possess into their social networking accounts to reach a wider set of audiences and live in the world of the Internet. Social networking sites have become popular over the years, like twitter, which allows users to present themselves through their tweets using photos, hyperlinks, or hashtags. Boyd (2010) argued that social media platforms like Twitter encourages members to use their actual identities but it does not mean people are presentingRead MoreGender Usage Of Social Media994 Words   |  4 Pagesadolescents’ usage of social media. Her book covers seven different facets of social media usage. Those being: Identity, bullying, privacy, addiction, danger, inequality, literacy, and being public. Boyd uses countless personal interviews with teenagers varying in age but primarily teens ranging from ages 13-17. Her main objective throughout the novel is to empathize with today’s youth to better understand how and why they use social media. She believes that a lack of understanding by older generationsRead MoreReflections on Social Media1008 Words   |  5 PagesA Reflection on Social Media Social media, in recent years has provided people with fast, convenient ways to communicate with other people from around the world. People can use social media to do research, communicate with others or do their work online and these services are usually free. However many people believe that there certain downsides to these conveniences. Social media has suffered some bad publicity from things like identity thefts, false profiles, and online predators. NonethelessRead MoreThe Internet Is Arguably Gender Neutral1655 Words   |  7 Pageshumorous and less judgmental. In my experience, I can speak my opinions easier online than in person. For instance, on Twitter, I could discuss the current political issues with my followers. The inherent ability that others can disagree with my thoughts or beliefs fosters reassurance and self-esteem. If my followers do not agree, they are free to unfollow as I do not know them in real life. In addition, disagreements online do not affect any of my current long term relationships, unlike when disagreeingRead MoreThe Subculture Of Consumption History And Origins2409 Words   |  10 Pagesmedia sites. On June 11, 2011, Julian Foxworth, a DJ from Brooklyn, New York, who is better known by his twitter handle â€Å"Lil Internet,† awoke from his slumber to tell the twitter-verse of his dream: A seapunk leather jacket with barnacles where the studs used to be. The following morning Lil Internet s friends added a hashtag to the front of seapunk, and it sparked an avalanche of followers. Twitter users started twee ting seapunk jokes back and forth following the oceanic concepts: crab claw earringsRead MoreEffects of the Social Media on Relationship Trends of University Students9686 Words   |  39 Pagessample | 10+ times a day | 35 | 5 times a day once a day | 7 | Twice a day | 15 | Once a day | 40 | Not often | 3 | TABLE 5 List of respondents by social network Social Network | % of sample | Facebook | 68 | Twitter | 25 | MySpace | 3 | Other | 4 | Abstract The research focus for this study is the Effects of the Social Media on Relationship Trends. The main focus is to determine the different relationship trends influenced by the use of the social mediaRead MoreVideo Game Addiction : Internet Gaming Essay2240 Words   |  9 Pages Video Game Addiction Internet gaming has become one of the biggest activities in a teenagers life. Is it a simple leisurely activity or is it actually harmful and addictive? For most young people, playing games on a computer, video game console, or handheld device is just a regular part of the day. Most are able to juggle the multiple demands of school, sports, work or chores, and family life. Gaming becomes an addiction when it starts to interfere with a person s relationships or their pursuitRead MoreSocial Media and Youth4787 Words   |  20 PagesIntroduction Social media contribute enormously an extremely significant role in the lives of youths. In addition, youths can either real risks or opportunities from social media. The risks are not rooted in technology but issues regarding the youths’ social and personal development. It is imperative that youths are guided so that they develop appropriate skills as well as the resilience required to navigate social media opportunities and risks. Peer groups should be given the opportunity to developRead MoreInbound Marketing6115 Words   |  25 Pagescorporate blog: Outbound marketing is about pulling people away from their dinner, or family, or TV and interrupting their lives. Do you really think you are important or interesting enough for them to want to talk to you instead of doing whatever they were doing when you interrupted them? They have not invited you into their home, and they certainly do not happen to enjoy being interrupted. Instead of spending your whole day interrupting peo ple and hoping they pay attention, try setting up a blogRead MoreSonic 1000 Pda Marketing Analysis9563 Words   |  39 Pages Each member of Delta Group expects to gain valuable exposure to the practices of localizing and assimilating various market planning data; all the while anticipating, acknowledging and understanding the challenge of familiarizing themselves with real-world experiences of collaboration in a virtual group environment within the field of marketing. Sonic 1000 PDA Marketing Analysis Introduction Sonic is proposing to launch a new product – the Sonic 1000 PDA. In this report, we will attempt

Globalization and developing countries Free Essays

Globalization is supposed to be good for all, either developing states or developed states. However, there is ever a few semisynthetic side effects that non merely Malaysia can non avoid, but besides every other states that invite globalisation into their fatherland. Globalization has its ain defect, the 1 that affects many states and 1000000s of people all over the universe, economically and financially. We will write a custom essay sample on Globalization and developing countries or any similar topic only for you Order Now The anti-globalizers may see this as a manner to halt globalisation from distributing its wings to other portion of the universe by connoting that globalisation promotes nil but poorness and inequality. On the other manus, pro-globalizers think that it really helps the hapless and disagreed with the â€Å"globalization is doing the rich richer and the hapless poorer† statement that the anti-globalizers came up with. Malaysia went through a batch of advancement since the epoch of globalisation. We ‘ve improved so much from the economic, politic, societal and cultural point of position. It is said that globalisation is a menace to our local civilization and that it will one twenty-four hours be trample by the planetary ‘consumer ‘ civilization introduced by the progress engineering. But there is no 100 per centum truth in it as civilization lives in the bosom and upbringing of people, non in the engineering. Equally long as people hold on tightly to their belief and the sense of integrity in each races and in between races are strong, nil could perchance bust up people ‘s sense of community and societal solidarity, non even globalisation. Sadly, in order to derive what we have now, our ecosystem has been badly damaged due to over development of delicate natural resources such as wood and piscaries. Although the Malaysia authorities has enforced several Torahs to protect our cherished hoarded wealth, but the greed of human existences to remain in front and to go financially powerful has blinded their sight to see what they are making towards our ecosystem. This proved that globalisation comes with a really expensive monetary value to pay. The chief job of globalisation that cause people to believe of it as a ‘beast ‘ alternatively of ‘beauty ‘ is the unstable planetary fiscal system which affected hapless states the most, go forthing them burdened with unsustainable debt. As we know, globalisation raises everyone ‘s criterion of life. Life to those with low rewards will go less low-cost and much more suffering. Government must endeavor for efficiency and seek to happen a remedy to this planetary ‘disease ‘ that the undeveloped state has been enduring for ages. Globalization should be the unstoppable force for development, supplying people with a comfy, modern yet healthy life, non the other manner around. In Malaysia, globalisation can be clearly seen in the urban country such as Kuala Lumpur. The cost of life in Kuala Lumpur is so high that people have to work excess hard in order to maintain up with the violently fast gait and at that place used to be people who lived in a h omesteader houses. Then, it was demolished by the authorities, and the homesteader occupants were provided with a low cost lodging. This shows that globalisation works both manner and the authorities is responsible for keeping the security and economic public assistance of their citizens. Globalization should non be position as a menace or ‘hidden enemy ‘ but it should be see as a ladder to mount up to the top of a more sophisticated political alterations, more stable economic position and more advanced engineering that will better our societal and civilization. Although it causes widespread of wretchedness, upset and unrest, but it besides provides people with a new markets and wealth. Therefore, globalisation can be said act as a accelerator to development and find in one successful state. The most of import is that states be given the right and infinite to reexamine the impact of globalisation and make up one’s mind for themselves which facets are good for future usage and which facets should be ignore. Bettering our apprehension of globalisation will assist us to come up with an elixir that aimed at both alleviation and the causes of it. There are many policies that can profit all people, either developing or developed states, therefore, supplyi ng globalisation with the popular legitimacy that it presently lacks. Globalization is non inalterable as it is comprises of a policies and a set of constructs created by human existences and therefore it can be modified, re conceptualized and altered to suits the demand of our state. We can believe of globalisation as medium of conveyance, a boat that has many riders on board, which represents different states. Everyone has the same end which is to make the port, but due to several ineluctable jobs, non all riders managed to make the port. Every state sit the globalisation ‘s moving ridges, but non all succeeded in going the universe leader as each state has a different gait to catch the globalisation ‘s current. Changes of globalisation from several sectors are bind together in really complex mode, doing it instead hard to sum up all the positives and negatives effects. Overall, globalisation has done a enormous occupation in Malaysia, doing us one of the successful universe leaders. Globalization has tremendous potency and every bit long as it is decently managed, it will impact all parties involved. How to cite Globalization and developing countries, Essay examples

Marketing Communications for Health and Welfare- myassignmenthelp

Question: Discuss about theMarketing Communications for Health and Welfare. Answer: Introduction Aldi is a leading brand in the retail industry globally. The company has more than 10,000 discount supermarket chains distributed in about 18 countries globally. The company has an annual turnover of approximately$55 billion. This report analyzes the strategies that the company has applied in various situations and depending on the environmental conditions that have helped the company to survive and succeed in the market for a long time(Rosenberg, 2011). The report will focus on the companys operations in Australia but will also cite examples from the companies` operations in other countries that the company operates. The report will be prepared using data from various sources. The man source of data will be from peer reviewed journal articles and from the other authentic online sources. Books will also be used to relate the marketing strategies applied by Aldi to the theories of marketing management. Background of the company The company is based in Germany and was formed by brothers Karl and Theo Albrecht in the year 1946. In the year 1960,the business was separated to become two distinct business with one located in Essen and the other in Mulheaim. The company started growing internationally in 1967 by acquiring the grocery chain Hofer in Austria. Aldi opened its first shop in Australia in the year 2001 and has grown over the years to attain 310 outlets throughout Australia (Plunkett, jack plunkett, jack 2009). The discount supermarket chain is famous for offering products at very cheap prices. In the year 2010, the company reported revenue of 53 billion euros.Aldi is owned by Siepmann Foundation (Aldi Sud) and Markus Foundation (Aldi Nord). This report analyzes the marketing strategies that the company has used for the previous years and has helped it to achieve unbelievable success over the years. The report also suggests the strategies and actions that the company should take to ensure that the succ ess continues for many years to come. Marketing analysis The Nature of Aldi`s Marketing Strategies Marketing is all about offering the right products at the right place at the right time and price. It is important to analyze the marketing mix of the company so as to understand the strategies that a company uses to reach its customers. These four Ps include Product, Place, Price and promotion. This tool is important when the company is preparing its marketing plan and therefore it is important to understand the marketing mix of the company so as to understand the strategies that the company uses over the years. Since Aldi is a discount supermarket chain, controlling of cost is at the top of the companies agenda. The companys business model has remained the same since the company was opened. T The supermarket chain offers a wide variety of products under one roof. Some of the products under the portfolio of the company fruits and vegetables, household consumer goods, electronics and home appliances, milk, packaged grains, chocolates, coffee, laundry products, Liquor skin care and beauty products(Kumar steenkamp,2016). Aldi Australia offers a wide variety of products to customers who shop at its outlets to ensure that they can accrue all the items that they need under one roof. The supermarket ensures that all the products that may be needed by consumers are available at the stores at the right time. Another strategy that Aldi Australia uses in relation to products is that if new product development. Aldi does not engage in manufacturing activities but it enters into contracts with its suppliers t help them acquire products that are unique in the market and at a low cost.(Mueller,2011) Aldi`s strategy on products also includes acquiring products from different manufacturers and suppliers in order to offer the customers a wide variety of options to choose from. This strategy has helped in the growth of Aldi in Australia since consumer choices are many compared to other supermarket chains in the country. Consumers can are offered the same product category but the products are differentiated since they are from different suppliers. This strategy helps to attract more customers in future. Place. Aldi distributes its products effectively throughout Australia. The company owns more than 300 stores across the country. The management of Aldi ensures that all these stores are supplied with all the products needed at the right time. The company has a wide variety of suppliers and each supplier is responsible of maintaining the shelves they have been allocated in the supermarket. The company ensures that it is in constant communication with its suppliers to ensure that no products run out of stock and hence resulting to customer inconvenience. Aldi stores are relatively smaller compared to those of competitors. This is one of the companys techniques to help minimize the cost of hiring the facilities. However, Aldi stores have ample parking space which encourages customers to shop as Aldi stores country wide. The packaging and display of the products on the companys stores is also cost effective. Choice of location of Aldi`s stores is also a very important strategy for the company. Aldi ensures that it opens a store at a location where it will be highly visible and strategic and the population of the area must be of more than 30,000 people. This helps to create ready demand for products hence cutting on advertising and promotional expenses. Aldi avoids branding products using its logo and brand because of the cost involved in this. Therefore the company is very conservative and unlike many of its rivals in the market, Aldi is not interested in stocking products that have its own products stocked in its stores. This strategy helps in minimizing costs for Aldi and hence the company is able to maintain its costs at a very low level. Aldi procures most of its products in large quantities so as to be able to enjoy economies of scale. Buying in bulk helps the company to get discounts from the suppliers and the company seeks to take advantage of these discounts so that it can transfer the same to the final consumers. Every Thursday, Aldi introduces a different range of products such as bathroom accessories, garden furniture, kitchen appliances and other household items. These items are not available in the stores on normal days and therefore they help to attract a higher number of customers on this day and they end up buying many more items. One of the factors that have been at the core of Aldi`s success is the unique advertisement techniques and methods that company uses. One of the unique marketing strategies Aldi adopted is its advertising through brand comparison. Aldi`s technique is aimed at convincing the customers that Aldi brands are of the same or even higher quality standards than those of competitors. Aldi conducted blind test experiments among customers that preferred popular brands. The experiment proved that the customers could not differentiate the two brands and therefore concluded that the products are of the same quality. This instigated the popular Like brands slogan. Aldi in all its advertisements and product promotion efforts carries a message that its products are only cheap but that does not mean they are inferior to those of competitors. Aldi designs and distributes more than 1 million copies of brochures every week to distribute to customers visiting the stores as well as to other people living in the surrounding areas and motorist (Hitt, ireland hoskisson, 2017). This technique of product promotion is very cost effective and enables the company to maintain low costs while at the same time creating awareness among new and existing customers. Aldi strategy is to avoid advertising as much as possible. However, sometimes the supermarket carries out advertisements in the print and broadcast media. Aldi has a strategy of attracting new customers who were loyal to competitors by demonstrating to them how much they can save by swapping from the other grocers to join Aldi. This campaign is known as Swap and Save. Aldi also uses social media tools such as Facebook and Twitter to communicate to its customers. One of the companies popular campaigns in the UK and many other countries is the Aldi Advocates campaign (Cameron heywood, 2012). This campaign encouraging consumers to recommend Aldi to other customers based on the things the customers liked about the supermarket. The supermarket gives rewards in form of shopping vouchers. Recommended marketing strategies for Aldi in future In order for Aldi to survive and perform better in the Australian supermarket retail industry which is becoming increasingly competitive, it is important for the company to come up with new ideas. More and more supermarket chains in Australia are competing on the basis of pricing and the pricing wars between the retailers may lead to Aldi loosing the competitive advantage of cost that it currently posses. Aldi Australia needs to enhance its market position as offering higher quality goods at cheaper price due to economies of scale and other cost reduction measures. This is important because, statistics indicate that the behavior of consumers in Australia is changing. Consumers are becoming less interested on the price of a commodity as compared to perceived quality of the commodity (Dahle?n, lange,2008). It is therefore important that in future, Aldi does not sell its products at very low products compared to rivals since this may create the perception that the products of Aldi are inferior and hence leading to loss of customers. Increasing popularity of the internet and online retailers has become a threat to most of retail supermarket outlets. Aldi should invest in online shopping to enable customers to shop while at home and the company will deliver the goods at their home at a cost. This will help Aldi to increase its market share in the country and to also offer customers increased convenience since they are willing to pay for the shipping costs. Apart from the generally low prices that Alda offers its customers.it would be more advantageous if the company introduced loyalty programs to reward loyal customers and to attract new customers(Hitt, 2017). This strategy will help Aldi to snatch some customers from its competitors. The swap and save campaign should be carried out on the receipts of customers. After they have purchased products from the supermarket, customers can be able to compare and see how much they have saved and hence encouraging customers to buy from Aldi outlets in future(Daft, kendrick vershinina, 2010). Conclusion Aldi`s strategy of cost and other marketing strategies have enabled the supermarket chain to acquire significant market share in the Australia retail market. Aldi has a strategy with its suppliers to ensure that all its suppliers supply Aldi with products at cheap prices. This helps to ensure that Aldi lives up to its bidding as a leading discount supermarket chain. The company chooses cheap promotion techniques such as social media marketing and use of brochures and word of mouth advertising. This strategy ensures that the costs for the company remain as low as possible. This report also gives recommendations on future marketing strategies that Alda should implement so as continue becoming more successful in the market. References Australian institute of health and welfare. (2012). Australia's food nutrition 2012. Canberra, australian institute of health and welfare. Cameron, b., heywood, v. (2012). One family one supermarket. Richmond, vic.: The slattery media group. Daft, r. L., kendrick, m., vershinina, n. (2010). Management. Andover, south-western/cengage learning. Dahle?n, m., lange, f. (2008). Marketing communications. Hoboken, n.j., wiley. Hitt, m. (2017). Strategic management. New york: Cengage learning. Hitt, m. A., ireland, r. D., hoskisson, r. E. (2017). Strategic management: Competitiveness globalization : Concepts. Boston, ma: Cengage learning. Kumar, n., steenkamp, j.-b. E. M. (2016). Private label strategy: How to meet the store brand challenge. Boston, ma: Harvard business school press. Mueller, b. (2011). Dynamics of international advertising: Theoretical and practical perspectives. New york: Peter lang. Plunkett, j. W. (2007). Plunkett's food industry almanac 2007: Food industries market research, statistics, trends leading companies. Plunkett research ltd. Plunkett, jack w., plunkett, jack w. (2009). Plunkett's food industry almanac 2009: The only comprehensive guide to food companies and trends. Plunkett research ltd. Rosenberg, m. (2011). Business advantage. Cambridge, cambridge university press. Zentes, j., morschett, d., schramm-klein, h. (2007). Strategic retail management: Text and international cases. Wiesbaden, gabler. Http://site.ebrary.com/id/10231870.