Exploring What Makes A Successful Leader Leadership Essay

Exploring What Makes A Successful Leader Leadership Essay A leader is destined a person who is leaded by the other persons. On the other hand, a leader is also must consequential to motivate security to get followers a leader hence they should to have concentrate, aim, and guidance and improve them with some expressions, opinion and action. Leadership is a mostly about a management activity which like communication and personally will control it and will be afford to achieve the company s goals. Other than that, the leader is knowledgeable to make people satisfied with themselves by accretion their self esteem. It is important to shatter down hurdles and create links, which is to demonstrate hurdles among departments, organisations, employees and customers. The leader s challenge is to build and spend in relationships and also makes a communication environment to his followers. The leadership s actions must help the team to get done the objectives, and fulfilling needs. A leader has to classify about the human nature life, and be skilled to express people reducing the team s doubts about ensuing. A few people assume that a leader is born for that way and there is no any additional way to practicing or learning to create a leader. They are thinking in the wrong way because inside of all human being there is a leader waiting to be awake and holding on a prospect to appear. The characteristics of a leader A few extraordinary characteristics are wanted to be developed inside the body of an individual, which no disbelief, have got to build a person good leader by outlook, gesture and performs. Different leaders have different kinds of natural characteristics and give the consciousness of being either energetic, proud, angry, kindly, soft natured or emotional. However there is something wanted to be overcome by all as common characteristics of a leader. Each one of the leaders happens to be honoured with some unique idiosyncrasies, called as a special characteristic of a leader. We are presenting over here a few obvious characteristics needed to be developed inside the individual as the general characteristics of a leader. One of the strange characteristics of a leader is he/she admitting his/ her disadvantages, weaknesses and failures. Such kind of characteristics expose respective leader s willingness to believe in high standard, victory and activity, which gives him/her the pleasure, praise and esteem or support from all walks of life. A leader should have a power of intuiting and taking precautionary steps in order to tame the challenging situations efficiently and successfully. Intuition, being one of the best characteristics of a leader, forecasts everything waited. It helps the respective leader to apprise public, in advance, a situation to cause its vigorous impact on the people perilously or constructively. In other words a good leader can arouse the sentiments against as well as in favor of individual, regime and power. An efficient leader should be equipped with a characteristic of predetermining the actions needed to be taken, in the time to come, in order to cope with contrary situations efficiently. Great ability to evaluate appropriate timing for the course of action is one of the crucial characteristics of a leader. Ability to develop a data of information on administrative structure, management, defense, budget, economy, relations, bureaucracy and analyzing them prolixly for their utilization are some of the additional characteristics needed to be developed by a leader. Managing, controlling and motivating/ persuading the arm forces or the public also are the required characteristics of a leader. Instead of asking the people to do something special, a good leader is needed to present an example before the public. It is a important characteristic of a good leader. Good leader should control his emotions and anger in public. He should motivate the public through his words and deeds without causing an impression that it may hurt common person as well. b) Seven personal qualities found in a good leader 1. A good leader has an exemplary character. It is of utmost importance that a leader is trustworthy to lead others. A leader needs to be trusted and be known to live their life with honestly and integrity. A good leader walks the talk and in doing so earns the right to have responsibility for others. True authority is born from respect for the good character and trustworthiness of the person who leads. 2. A good leader is enthusiastic about their work or cause and also about their role as leader. People will respond more openly to a person of passion and dedication. Leaders need to be able to be a source of inspiration, and be a motivator towards the required action or cause. Although the responsibilities and roles of a leader may be different, the leader needs to be seen to be part of the team working towards the goal. This kind of leader will not be afraid to roll up their sleeves and get dirty. 3. A good leader is confident. In order to lead and set direction a leader needs to appear confident as a person and in the leadership role. Such a person inspires confidence in others and draws out the trust and best efforts of the team to complete the task well. A leader who conveys confidence towards the proposed objective inspires the best effort from team members. 4. A leader also needs to function in an orderly and purposeful manner in situations of uncertainty. People look to the leader during times of uncertainty and unfamiliarity and find reassurance and security when the leader portrays confidence and a positive demeanor. 5. Good leaders are tolerant of ambiguity and remain calm, composed and steadfast to the main purpose. Storms, emotions, and crises come and go and a good leader takes these as part of the journey and keeps a cool head. 6. A good leader, as well as keeping the main goal in focus, is able to think analytically. Not only does a good leader view a situation as a whole, but is able to break it down into sub parts for closer inspection. While keeping the goal in view, a good leader can break it down into manageable steps and make progress towards it. 7. A good leader is committed to excellence. Second best does not lead to success. The good leader not only maintains high standards, but also is proactive in raising the bar in order to achieve excellence in all areas. These seven personal characteristics are foundational to good leadership. Some characteristics may be more naturally present in the personality of a leader. However, each of these characteristics can also be developed and strengthened. A good leader whether they naturally possess these qualities or not, will be diligent to consistently develop and strengthen them in their leadership role. Overall, leadership involves being an effective communicator, being trustworthy, and being ambitious. The leader needs to be able to connect on some level with his followers. His followers need to be able to depend on him. Lastly, he needs the inner motivation to want to lead the group of people Leaders know how to make people function in a collaborative fashion, and how to motivate them to excel their performance. Leaders also know how to balance the individual team members quest with the goal of producing synergy ( ) an outcome that exceeds the sum of individual inputs. Leaders require that their team members forego the quest for personal best in concert with the team effort.9 An important measure of a leaders own success is the success of his or her followers. The strength of a leader is measured by the ability to facilitate the self-leadership of others. The first critical step towards this goal is to master self-leadership. If leaders want to lead somebody, they must first lead themselves. Successful person Success is the achievement of a desired aim, fame, wealth or social position. So a successful person is somebody who has been able to achieve an aim, fame, wealth or social position. A successful person is somebody who has been able to start a project (no matter how small it is) and see it to the end and should also have guided quiet a number of people to bring their own projects to completion. I believe this is a complete definition of success. A successful individual is the most powerful force for change and happiness on the face of the earth or in all of existence. A successful person achieves their goals no matter what they may be. Sure, success can be anything though, as long as it is a positively achievable ideal. Genuine achievement comes down to a positive ideal in every way that counts. Negative ideals are failure, and the ultimate failure is a dead psyche, not necessarily physical death so much. A dead psyche with a living body is an obvious failure because of the fact that potential is wasted being a conscious failure. Successful people also are strong believers. They believe in themselves and also in God. Successful people are also very self responsible. They realize that they have a choice in life and that they are responsible for whatever outcome of their effort. They don t blame anyone or anything for their mistakes but make a positive choice to change their style of approach for better outcome in the future. Don t blame anyone for your failure. Just learn from it and move on. Usually this is how the successful people think. Successful people are also very committed to their goals. They don t give up on their goals whenever things go wrong. They do whatever within their resources and turn the problem into opportunity leading to their success. a) The Qualities of Successful Person Different person value success differently, but you would be hard pressed to find anyone that doesnt want to be successful by their own definition of the word. Like anything that is worth your time, success doesn t come easy and it will most definitely not come without effort. Regardless of the arena in which you want to succeed, there are qualities that all successful person possess. When you want to be great, you should look up to great person and apply elements from their road map to your own life. There are six of the qualities to achieve success:- 1. Master your craft Becoming a master in a field does not necessarily mean that you obtain a Masters degree in your profession. Mastering your craft will be a continual process because there is always room for improvement. Learn everything you can about your field and become an expert. Always be open to learn new things and make the effort to gain and fine tune your skills. 2. Be consistent or Stay focused Stay focused on your goals; let them become the air you breathe. Work on your craft consistently. Be sure to give whatever you set out to do ample attention so that you yield desirable results. Whatever you give your attention and that is what will grow and to achieve success, you have to stick with it. Remember that if youre working five times as hard on something, there is someone out there, likely your competition who is working 10 times as hard. Even if youre not able to dedicate every single day to a project, be consistent with the time and effort you can put toward your goals. 3. Take responsibility Take on the responsibility of accomplishing your goals and being successful, because no one else will do that for you. Your goals are your own and you have to be the captain of your own ship if you want to be successful. This means, that you cannot blame anyone for anything and you should also not make any excuses for anything that doesn t happen or that goes wrong; take responsibility for yourself and your dreams. Try to enact change and control to some extent over your project(s). 4. Perfect your time management skills All you have in this life is time and you determine what you will spend your time doing. At times there are many factors that take up your time, and this is where time management comes in. Successful people know that there is a time for everything. Once youve set aside time to do something, be sure you spend your time doing just what you set out to do because this is the only way to make sure you accomplish your goals. 5. Plan You have to plan for your success. In every aspect of your life you will have to make and follow through on your plans. You have to plan your daily life and you have to set short term and long term goals in order to gage your progress. See where you want to be and create a road map (plans) to get there. 6. 7. Surround yourself with positive and motivating people As sure as the guarantee of moving company insurance the company you keep will affect when, how, and if you achieve success. Its imperative to surround yourself with people that will bring you up and not pull you down. This doesn t mean that you have to cut off your friends, but spend time around people who will motivate you to help you stay focused and motivated on your goals. b) The characteristic of successful person Successful People certainly share a set of common personality characteristics. Here s a checklist of personality characteristics shared by Successful People. 1. Always dream big Successful people always see the big picture . It takes the same effort to dream big as it does to dream small. You have to believe it s possible. 2. Have passion Successful People are passionate about all they do. They jump right in and do what they do with panache and style. They don t do things by halves. Do what you love and love what you do Success is more than just money it s being challenged, happy, and passionate about what you do, and the success and money will follow. 3. Have clear vision and focus Keep your Vision clearly focused before you. Live your highest Vision, and affirm it every day with joy and fun. 4. Maintain powerfully supportive positive beliefs Successful people always see the positive. It s vitally important to your success that you cultivate positive Beliefs. When we try to make changes, our brain and ego goes for a search in our inner filing cabinet of beliefs to support the status quo. When opposing beliefs show up people tend to cave in. 5. Maintain a deep conviction that you will and deserve to achieve the success you desire True winners know they deserve. Don t waver because the Universe will pick up on your equivocation and think you re really not serious about wanting it. 6. Know how to work with the law of attraction to achieve success Access and put into practice Law of Attraction principles to help you Get What You Want One of the most important traits of successful person is their integrity. In my opinion integrity is what a person would do without anyone watching. A person with integrity will always go the extra mile for others and do what is right. They do this because they themselves know it s the right thing to do. Their actions are not based off of what society thinks or individuals around them, but from their own moral character. A successful person with integrity outshines all others. They go the extra mile to help people, and their moral character never sways. They have strong beliefs and will do whatever it takes to accomplish the goal at hand. The trait of integrity builds long lasting relationships because a person with integrity is always true to themselves and others. People of integrity also make great leaders because people can count on that person to always do what is right. On the journey to success and while influencing others we must always keep our integrity in check. We must have strong moral commitments, and never let them waiver. Believe in our self and believe in others. Integrity is the wind against our sail. The stronger our integrity the faster we will get to what we desire and we will not only accomplish much, but will also have a long lasting effect on others.

1 Corinthians 13 What Is Love Essay

The Excellence of Love (1 Corinthians 13)1 If I speak with the tongues of men and of angels, but do not have love, I have become a noisy gong or a clanging cymbal. 2If I have the gift of prophecy, and know all mysteries and all knowledge; and if I have all faith, so as to remove mountains, but do not have love, I am nothing. 3 And if I give all my possessions to feed the poor, and if I surrender my body to be burned, but do not have love, it profits me nothing. 4 Love is patient, love is kind and is not jealous; love does not brag and is not arrogant, 5 does not act unbecomingly; it does not seek its own, is not provoked, does not take into account a wrong suffered, 6 does not rejoice in unrighteousness, but rejoices with the truth; 7 bears all things, believes all things, hopes all things, endures all things. 8 Love never fails; but if there are gifts of prophecy, they will be done away; if there are tongues, they will cease; if there is knowledge, it will be done away. 9 For we know in part and we prophesy in part; 10 but when the perfect comes, the partial will be done away. 11 When I was a child, I used to speak like a child, think like a child, reason like a child; when I became a man, I did away with childish things. 12 For now we see in a mirror dimly, but then face to face; now I know in part, but then I will know fully just as I also have been fully known. 13 But now faith, hope, love, abide these three; but the greatest of these is love.

Definition and Examples of Conversational Implicature

In pragmatics, conversational implicature is  an indirect or implicit speech act: what is meant by a speakers utterance that is not part of what is explicitly said. The term is also known simply as implicature; it is the antonym (opposite) of explicature, which is an explicitly communicated assumption. What a speaker intends to communicate is characteristically far richer than what she directly expresses; linguistic meaning radically underdetermines the message conveyed and understood, says L.R. Horn in The Handbook for Pragmatics. Example Dr. Gregory House: How many friends do you have?Lucas Douglas: Seventeen.Dr. Gregory House: Seriously? Do you keep a list or something?Lucas Douglas: No, I knew this conversation was really about you, so I gave you an answer so you could get back to your train of thought. – Hugh Laurie and Michael Weston, Not Cancer, an episode of the TV show House, M.D. 2008 Inferences The probabilistic character of conversational implicature is easier to demonstrate than define. If a stranger at the other end of a phone line has a high-pitched voice, you may infer that the speaker is a woman. The inference may be incorrect. Conversational implicatures are a similar kind of inference: they are based on stereotyped expectations of what would, more often than not, be the case. – Keith Allan, Natural Language Semantics. Wiley-Blackwell, 2001 Origin The term [implicature] is taken from the philosopher H.P. Grice (1913-88), who developed the theory of the cooperative principle. On the basis that a speaker and listener are cooperating, and aiming to be relevant, a speaker can imply a meaning implicitly, confident that the listener will understand. Thus a possible conversational implicature of Are you watching this programme? might well be This programme bores me. Can we turn the television off? – Bas Aarts, Sylvia Chalker, and Edmund Weiner, Oxford Dictionary of English Grammar, 2nd ed. Oxford University Press, 2014 Conversational Implicature in Practice Generally speaking, a conversational implicature is an interpretive procedure that operates to figure out what is going on...Assume a husband and wife are getting ready to go out for the evening: 8. Husband: How much longer will you be?9. Wife: Mix yourself a drink. To interpret the utterance in Sentence 9, the husband must go through a series of inferences based on principles that he knows the other speaker is using...The conventional response to the husbands question would be a direct answer where the wife indicated some time frame in which she would be ready. This would be a conventional implicature with a literal answer to a literal question. But the husband assumes that she heard his question, that she believes that he was genuinely asking how long she would be, and that she is capable of indicating when she would be ready. The wife...chooses not to extend the topic by ignoring the relevancy maxim. The husband then searches for a plausible interpretation of her utterance and concludes that what she is doing is telling him that she is not going to offer a particular time, or doesnt know, but she will be long enough yet for him to have a drink. She may also be saying, Relax, Ill be ready in plenty of time. – D. G. Ellis, From Language to Communication. Routledge, 1999 The Lighter Side of Conversational Implicature Jim Halpert: I dont think Ill be here in 10 years.Michael Scott: Thats what I said. Thats what she said.Jim Halpert: Thats what who said?Michael Scott: I never know, I just say it. I say stuff like that, you know—to lighten the tension when things sort of get hard.Jim Halpert: Thats what she said. – John Krasinski and Steve Carell, Survivor Man, an episode of the TV show, The Office, 2007

Understanding The Physical And Mental Language - 843 Words

This observation report shows the study of the reaction of people interacting with each other, understanding the physical and mental language that each individual possesses. The observation was conducted at the Fort Campbell, Kentucky Commissary, using Sociology to point out the positive and negative norms. Identify every aspect of the norm that associates within each person finding the reaction which many either do or do not expect. Chambliss stated that, norms are accepted social behaviors and beliefs, or the common rules of a culture that governs the behavior of people belonging to that culture (2015). Norms that are utilized daily are; mores and laws norm are used in daily life within today’s population including myself. Mores norm in simple terms is explained by, creating a strong reaction of person that doesn’t act appropriately in society. Laws norm creates control of the behavior, but carries punishment of creating a legal norm once violated. 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The Varying Personas of People in Twitter and in Real-life

The Varying Personas of People in Twitter and in Real-life Tom Marvolo Riddle from J.K. Rowling’s Harry Potter series had stored parts of his soul into different inanimate objects called â€Å"horcruxes† which caused him to lose control of himself and become the infamous, Lord Voldemort. This gave him the ability to live even though his physical body was gone and his soul continued to thrive in his set of carefully selected objects, patiently waiting for the right time to strike. While the world of Harry Power is only a work of fiction, social networking sites have given ordinary persons the ability to create their own set of â€Å"horcruxes†, not through inanimate objects but through various social networking accounts. Through these modern â€Å"horcruxes†, people can divide the different personalities they possess into their social networking accounts to reach a wider set of audiences and live in the world of the Internet. 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Globalization and developing countries Free Essays

Globalization is supposed to be good for all, either developing states or developed states. However, there is ever a few semisynthetic side effects that non merely Malaysia can non avoid, but besides every other states that invite globalisation into their fatherland. Globalization has its ain defect, the 1 that affects many states and 1000000s of people all over the universe, economically and financially. We will write a custom essay sample on Globalization and developing countries or any similar topic only for you Order Now The anti-globalizers may see this as a manner to halt globalisation from distributing its wings to other portion of the universe by connoting that globalisation promotes nil but poorness and inequality. On the other manus, pro-globalizers think that it really helps the hapless and disagreed with the â€Å"globalization is doing the rich richer and the hapless poorer† statement that the anti-globalizers came up with. Malaysia went through a batch of advancement since the epoch of globalisation. We ‘ve improved so much from the economic, politic, societal and cultural point of position. It is said that globalisation is a menace to our local civilization and that it will one twenty-four hours be trample by the planetary ‘consumer ‘ civilization introduced by the progress engineering. But there is no 100 per centum truth in it as civilization lives in the bosom and upbringing of people, non in the engineering. Equally long as people hold on tightly to their belief and the sense of integrity in each races and in between races are strong, nil could perchance bust up people ‘s sense of community and societal solidarity, non even globalisation. Sadly, in order to derive what we have now, our ecosystem has been badly damaged due to over development of delicate natural resources such as wood and piscaries. Although the Malaysia authorities has enforced several Torahs to protect our cherished hoarded wealth, but the greed of human existences to remain in front and to go financially powerful has blinded their sight to see what they are making towards our ecosystem. This proved that globalisation comes with a really expensive monetary value to pay. The chief job of globalisation that cause people to believe of it as a ‘beast ‘ alternatively of ‘beauty ‘ is the unstable planetary fiscal system which affected hapless states the most, go forthing them burdened with unsustainable debt. As we know, globalisation raises everyone ‘s criterion of life. Life to those with low rewards will go less low-cost and much more suffering. Government must endeavor for efficiency and seek to happen a remedy to this planetary ‘disease ‘ that the undeveloped state has been enduring for ages. Globalization should be the unstoppable force for development, supplying people with a comfy, modern yet healthy life, non the other manner around. In Malaysia, globalisation can be clearly seen in the urban country such as Kuala Lumpur. The cost of life in Kuala Lumpur is so high that people have to work excess hard in order to maintain up with the violently fast gait and at that place used to be people who lived in a h omesteader houses. Then, it was demolished by the authorities, and the homesteader occupants were provided with a low cost lodging. This shows that globalisation works both manner and the authorities is responsible for keeping the security and economic public assistance of their citizens. Globalization should non be position as a menace or ‘hidden enemy ‘ but it should be see as a ladder to mount up to the top of a more sophisticated political alterations, more stable economic position and more advanced engineering that will better our societal and civilization. Although it causes widespread of wretchedness, upset and unrest, but it besides provides people with a new markets and wealth. Therefore, globalisation can be said act as a accelerator to development and find in one successful state. The most of import is that states be given the right and infinite to reexamine the impact of globalisation and make up one’s mind for themselves which facets are good for future usage and which facets should be ignore. Bettering our apprehension of globalisation will assist us to come up with an elixir that aimed at both alleviation and the causes of it. There are many policies that can profit all people, either developing or developed states, therefore, supplyi ng globalisation with the popular legitimacy that it presently lacks. Globalization is non inalterable as it is comprises of a policies and a set of constructs created by human existences and therefore it can be modified, re conceptualized and altered to suits the demand of our state. We can believe of globalisation as medium of conveyance, a boat that has many riders on board, which represents different states. Everyone has the same end which is to make the port, but due to several ineluctable jobs, non all riders managed to make the port. Every state sit the globalisation ‘s moving ridges, but non all succeeded in going the universe leader as each state has a different gait to catch the globalisation ‘s current. Changes of globalisation from several sectors are bind together in really complex mode, doing it instead hard to sum up all the positives and negatives effects. Overall, globalisation has done a enormous occupation in Malaysia, doing us one of the successful universe leaders. Globalization has tremendous potency and every bit long as it is decently managed, it will impact all parties involved. How to cite Globalization and developing countries, Essay examples

Marketing Communications for Health and Welfare- myassignmenthelp

Question: Discuss about theMarketing Communications for Health and Welfare. Answer: Introduction Aldi is a leading brand in the retail industry globally. The company has more than 10,000 discount supermarket chains distributed in about 18 countries globally. The company has an annual turnover of approximately$55 billion. This report analyzes the strategies that the company has applied in various situations and depending on the environmental conditions that have helped the company to survive and succeed in the market for a long time(Rosenberg, 2011). The report will focus on the companys operations in Australia but will also cite examples from the companies` operations in other countries that the company operates. The report will be prepared using data from various sources. The man source of data will be from peer reviewed journal articles and from the other authentic online sources. Books will also be used to relate the marketing strategies applied by Aldi to the theories of marketing management. Background of the company The company is based in Germany and was formed by brothers Karl and Theo Albrecht in the year 1946. In the year 1960,the business was separated to become two distinct business with one located in Essen and the other in Mulheaim. The company started growing internationally in 1967 by acquiring the grocery chain Hofer in Austria. Aldi opened its first shop in Australia in the year 2001 and has grown over the years to attain 310 outlets throughout Australia (Plunkett, jack plunkett, jack 2009). The discount supermarket chain is famous for offering products at very cheap prices. In the year 2010, the company reported revenue of 53 billion euros.Aldi is owned by Siepmann Foundation (Aldi Sud) and Markus Foundation (Aldi Nord). This report analyzes the marketing strategies that the company has used for the previous years and has helped it to achieve unbelievable success over the years. The report also suggests the strategies and actions that the company should take to ensure that the succ ess continues for many years to come. Marketing analysis The Nature of Aldi`s Marketing Strategies Marketing is all about offering the right products at the right place at the right time and price. It is important to analyze the marketing mix of the company so as to understand the strategies that a company uses to reach its customers. These four Ps include Product, Place, Price and promotion. This tool is important when the company is preparing its marketing plan and therefore it is important to understand the marketing mix of the company so as to understand the strategies that the company uses over the years. Since Aldi is a discount supermarket chain, controlling of cost is at the top of the companies agenda. The companys business model has remained the same since the company was opened. T The supermarket chain offers a wide variety of products under one roof. Some of the products under the portfolio of the company fruits and vegetables, household consumer goods, electronics and home appliances, milk, packaged grains, chocolates, coffee, laundry products, Liquor skin care and beauty products(Kumar steenkamp,2016). Aldi Australia offers a wide variety of products to customers who shop at its outlets to ensure that they can accrue all the items that they need under one roof. The supermarket ensures that all the products that may be needed by consumers are available at the stores at the right time. Another strategy that Aldi Australia uses in relation to products is that if new product development. Aldi does not engage in manufacturing activities but it enters into contracts with its suppliers t help them acquire products that are unique in the market and at a low cost.(Mueller,2011) Aldi`s strategy on products also includes acquiring products from different manufacturers and suppliers in order to offer the customers a wide variety of options to choose from. This strategy has helped in the growth of Aldi in Australia since consumer choices are many compared to other supermarket chains in the country. Consumers can are offered the same product category but the products are differentiated since they are from different suppliers. This strategy helps to attract more customers in future. Place. Aldi distributes its products effectively throughout Australia. The company owns more than 300 stores across the country. The management of Aldi ensures that all these stores are supplied with all the products needed at the right time. The company has a wide variety of suppliers and each supplier is responsible of maintaining the shelves they have been allocated in the supermarket. The company ensures that it is in constant communication with its suppliers to ensure that no products run out of stock and hence resulting to customer inconvenience. Aldi stores are relatively smaller compared to those of competitors. This is one of the companys techniques to help minimize the cost of hiring the facilities. However, Aldi stores have ample parking space which encourages customers to shop as Aldi stores country wide. The packaging and display of the products on the companys stores is also cost effective. Choice of location of Aldi`s stores is also a very important strategy for the company. Aldi ensures that it opens a store at a location where it will be highly visible and strategic and the population of the area must be of more than 30,000 people. This helps to create ready demand for products hence cutting on advertising and promotional expenses. Aldi avoids branding products using its logo and brand because of the cost involved in this. Therefore the company is very conservative and unlike many of its rivals in the market, Aldi is not interested in stocking products that have its own products stocked in its stores. This strategy helps in minimizing costs for Aldi and hence the company is able to maintain its costs at a very low level. Aldi procures most of its products in large quantities so as to be able to enjoy economies of scale. Buying in bulk helps the company to get discounts from the suppliers and the company seeks to take advantage of these discounts so that it can transfer the same to the final consumers. Every Thursday, Aldi introduces a different range of products such as bathroom accessories, garden furniture, kitchen appliances and other household items. These items are not available in the stores on normal days and therefore they help to attract a higher number of customers on this day and they end up buying many more items. One of the factors that have been at the core of Aldi`s success is the unique advertisement techniques and methods that company uses. One of the unique marketing strategies Aldi adopted is its advertising through brand comparison. Aldi`s technique is aimed at convincing the customers that Aldi brands are of the same or even higher quality standards than those of competitors. Aldi conducted blind test experiments among customers that preferred popular brands. The experiment proved that the customers could not differentiate the two brands and therefore concluded that the products are of the same quality. This instigated the popular Like brands slogan. Aldi in all its advertisements and product promotion efforts carries a message that its products are only cheap but that does not mean they are inferior to those of competitors. Aldi designs and distributes more than 1 million copies of brochures every week to distribute to customers visiting the stores as well as to other people living in the surrounding areas and motorist (Hitt, ireland hoskisson, 2017). This technique of product promotion is very cost effective and enables the company to maintain low costs while at the same time creating awareness among new and existing customers. Aldi strategy is to avoid advertising as much as possible. However, sometimes the supermarket carries out advertisements in the print and broadcast media. Aldi has a strategy of attracting new customers who were loyal to competitors by demonstrating to them how much they can save by swapping from the other grocers to join Aldi. This campaign is known as Swap and Save. Aldi also uses social media tools such as Facebook and Twitter to communicate to its customers. One of the companies popular campaigns in the UK and many other countries is the Aldi Advocates campaign (Cameron heywood, 2012). This campaign encouraging consumers to recommend Aldi to other customers based on the things the customers liked about the supermarket. The supermarket gives rewards in form of shopping vouchers. Recommended marketing strategies for Aldi in future In order for Aldi to survive and perform better in the Australian supermarket retail industry which is becoming increasingly competitive, it is important for the company to come up with new ideas. More and more supermarket chains in Australia are competing on the basis of pricing and the pricing wars between the retailers may lead to Aldi loosing the competitive advantage of cost that it currently posses. Aldi Australia needs to enhance its market position as offering higher quality goods at cheaper price due to economies of scale and other cost reduction measures. This is important because, statistics indicate that the behavior of consumers in Australia is changing. Consumers are becoming less interested on the price of a commodity as compared to perceived quality of the commodity (Dahle?n, lange,2008). It is therefore important that in future, Aldi does not sell its products at very low products compared to rivals since this may create the perception that the products of Aldi are inferior and hence leading to loss of customers. Increasing popularity of the internet and online retailers has become a threat to most of retail supermarket outlets. Aldi should invest in online shopping to enable customers to shop while at home and the company will deliver the goods at their home at a cost. This will help Aldi to increase its market share in the country and to also offer customers increased convenience since they are willing to pay for the shipping costs. Apart from the generally low prices that Alda offers its customers.it would be more advantageous if the company introduced loyalty programs to reward loyal customers and to attract new customers(Hitt, 2017). This strategy will help Aldi to snatch some customers from its competitors. The swap and save campaign should be carried out on the receipts of customers. After they have purchased products from the supermarket, customers can be able to compare and see how much they have saved and hence encouraging customers to buy from Aldi outlets in future(Daft, kendrick vershinina, 2010). Conclusion Aldi`s strategy of cost and other marketing strategies have enabled the supermarket chain to acquire significant market share in the Australia retail market. Aldi has a strategy with its suppliers to ensure that all its suppliers supply Aldi with products at cheap prices. This helps to ensure that Aldi lives up to its bidding as a leading discount supermarket chain. The company chooses cheap promotion techniques such as social media marketing and use of brochures and word of mouth advertising. This strategy ensures that the costs for the company remain as low as possible. This report also gives recommendations on future marketing strategies that Alda should implement so as continue becoming more successful in the market. References Australian institute of health and welfare. (2012). Australia's food nutrition 2012. Canberra, australian institute of health and welfare. Cameron, b., heywood, v. (2012). One family one supermarket. Richmond, vic.: The slattery media group. Daft, r. L., kendrick, m., vershinina, n. (2010). Management. Andover, south-western/cengage learning. Dahle?n, m., lange, f. (2008). Marketing communications. Hoboken, n.j., wiley. Hitt, m. (2017). Strategic management. New york: Cengage learning. Hitt, m. A., ireland, r. D., hoskisson, r. E. (2017). Strategic management: Competitiveness globalization : Concepts. Boston, ma: Cengage learning. Kumar, n., steenkamp, j.-b. E. M. (2016). Private label strategy: How to meet the store brand challenge. Boston, ma: Harvard business school press. Mueller, b. (2011). Dynamics of international advertising: Theoretical and practical perspectives. New york: Peter lang. Plunkett, j. W. (2007). Plunkett's food industry almanac 2007: Food industries market research, statistics, trends leading companies. Plunkett research ltd. Plunkett, jack w., plunkett, jack w. (2009). Plunkett's food industry almanac 2009: The only comprehensive guide to food companies and trends. Plunkett research ltd. Rosenberg, m. (2011). Business advantage. Cambridge, cambridge university press. Zentes, j., morschett, d., schramm-klein, h. (2007). Strategic retail management: Text and international cases. Wiesbaden, gabler. Http://site.ebrary.com/id/10231870.